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Federal campaigns

BAM! Body and Mind ™ is an online destination for kids created by the Centers for Disease Control and Prevention. Designed for kids 9-13 years old, the campaign gives them the information they need to make healthy lifestyle choices. The site also offers students interactive content to investigate health and science topics for school or for a personal interest. This “Teacher’s Corner” web page is a resource for incorporating CDC health, safety, and science topics into classroom activities.

BodyWorks is a program designed to help parents and caregivers of young adolescent girls (ages 9 to 13) improve family eating and activity habits. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.

The Fruits and Veggies: More Matters web page from the Centers for Disease Control and Prevention offers fun facts about a variety of seasonal fruits and vegetables. It also provides information on how to prepare fruits and vegetables and great tasting recipe ideas to help you meet the 5 A Day goal.

Helping America’s Youth is a nationwide effort to benefit children and teenagers by encouraging action in three key areas: family, school, and community. The Community Guide to Helping America's Youthhelps communities build partnerships, assess their needs and resources, and select from program designs that could be replicated in their community. It walks community groups through the steps necessary for building strong supports for youth.

The Milk Matters Calcium Education Campaign is dedicated to increasing calcium consumption among America's children and teens. The campaign, sponsored by the National Institute of Child Health and Human Development, focuses on educating people about the importance of calcium for building strong and healthy bones.

The National Initiative to Improve Adolescent Health by the Year 2010 (also known as NIIAH 2010) is a cooperative initiative among the partners and states involved with promoting the Healthy People 2010 objectives with the purpose of focusing on health and safety issues in the adolescent and young adult population.


Content last reviewed January 26, 2009
Page last updated October 31, 2013